Maybelline New York the Creamy Mattes by Color Sensational deliver a burst of bold lip color and a surge of creamy texture in make-a-statement shades, for mattes your lips will love to wear. Why you'll love it: lips slip into the creamiest matte new mattifying cream pure pigments. A three precious oils. A burst of bold color and a surge of creamy texture . Directions: apply Maybelline the Creamy Mattes in the center of your upper lip to the outer edges, following the contours of your mouth. Then glide across the entire bottom lip.