Important Information Directions 1. Pre-lighten hair using PRAVANA Pure Light Power Lightener to the desired level. For purity of VIVIDS color, follow the chart provided and pre-lighten hair to the level indicated for each shade. If hair is lightened beyond the recommended guideline, color transfer may occur. 2. Before applying VIVIDS, hair must be freshly shampooed and completely dried. 3. Taking 1" sections apply color directly to the hair, applying section-by-section to ensure complete and even coverage. No developer is needed. 4. Allow to process for 20-30 minutes at room temperature. Once the processing is complete, lightly shampoo with VIVIDS Color Protect and rinse with cool water until the water runs clear. Apply VIVIDS Color Protect Conditioner and rinse. Style as desired.