Pureology Hydrate Superfoods Treatment nourishes dry hair with the wonders of superfoods. Pureology's 100% vegan treatment masks are packed with essential nutrients to moisturize and soften, leaving hair more manageable. Coconut Oil adds moisture and strength while Avocado Oil provides deep nourishment and moisture, leaving hair looking healthy and hydrated. Silicone-free formula and AntiFade complex helps protect color-treated hair.