It's brand you know and trust has created a line of effective cleaning products made from natural and recycled materials. Scrubbing fibers made from 50% natural agave plant. Sponge outlasts 30 rolls of paper towels. Sponges made with 23% recycled paper. Sponges made from 100% natural fibers. Made in USA with US and imported material. 2.7" x 4.5". Natural fiber. Reusable.