We're on a mission to make the world a friendlier place, starting with your mouth. say hello to oral care that's effective, delicious and beautiful, and as natural as we can make it.say hello to naturally friendly fluoride free and sls free natural watermelon toothpaste. Polishes and brightens, removes plaque and tastes awesome. hello has thoughtfully formulated hello with high quality ingredients like xylitol and erythritol, soothing aloe, and a silica blend that gently polishes teeth. no dyes, artificial sweeteners, sls, artificial flavors, microbeads, triclosan, parabens, and gluten. No brainer. choose friendly! Plus, we're never tested on animals (Leaping Bunny Certified) and are made in the good ol' US of A. Brush and greet freely .