Toothpaste Wintergreen 4oz Fluoride-Free; Non-GMO. No SLS. No Glycerin; My Magic Mud Whitening Toothpaste is the first toothpaste to combine activated coconut shell charcoal and bentonite clay. It is made with smart and wholesome ingredients and is completely fluoride-free and non-GMO. Activated charcoal removes plaque, toxins that cause bad breath, and teeth stains through a process called adsorption where these unwanted elements adhere to the porous surface of the charcoal. The result is a dentist-like clean, and a brighter and whiter smile! My Magic Mud Activated Charcoal Toothpaste for Whitening & Detoxifying is one of the greatest modern advancements in natural oral care. Made with the finest ingredients, this gentle toothpaste has the power to beautifully polish, detox, and deeply clean your teeth and gums.