Arm & Hammer Extra Strength Carpet Odor Eliminator includes the power of OxiClean dirt fighters to permanently eliminate odors plus loosen and help your vacuum lift up to 25% more dirt than vacuuming alone, leaving behind a pleasant fragrance for long-lasting freshness. This burst of floral delight will rid your home of even the strongest odors. The herbal freshness combined with hints of jasmine and citrus uses fragrances inspired by nature to absorb and eliminate the toughest smells. Arm & Hammer baking soda is the original cleaning and freshening secret and has been for generations. Today, Arm & Hammer Plus OxiClean dirt fighters uses the power of baking soda to neutralize even the toughest odors deep within carpets.