This exclusive Aveeno formula harnesses the power of Active Naturals Total Soy complex and natural light diffusers to replenish dull, dry skin and enhance skin's natural radiance. Positively Radiant is a collection of skincare products uniquely formulated to target all 5 Factors of Radiance – tone, texture, dullness, blotchiness, and brown spots – to leave your skin looking, fresh, awake, and luminous. This Body Wash with a patented gentle technology cleanses and sweeps away dull, dry skin to leave skin healthy-looking. After just one use, skin will feel softer and smoother. Soap-free, dye-free, hypoallergenic, and designed to work with your skin to leave skin feeling moisturized.