This powerful Speedlite offers an exciting new and fast way to professionally lit images. The motorized flash head automatically assumes the ideal position for a suitable illumination, so that flash photography has a natural and professional effect. With Guide Number 47, the Speedlite 470EX-AI is ideal for illuminating larger groups or allowing the light to reflect off the wall or ceiling for a more natural look. The integrated zoom reflector adjusts the flash angle of the flash to the angle of the lens used. This is possible in a focal length range of 24-105mm. The dot matrix display also allows the display of letters so that the displayed information is even more detailed. The LCD panel displays all flash settings clearly legible. The Speedlite 470EX-AI can also be used as an external flash and optically trigger. An EOS camera with integrated Speedlite transmitter triggers the flash from a distance of up to 10 meters, without the need for additional equipment.