Apply to palms and use on damp hair for curl definition, or towel dried hair for a sculpted style. Works best with Cantu Men's Collection 3 in 1 Shampoo & Conditioner and Leave-In Conditioner. Hemp seed oil, shea butter and coconut oil lock in moisture for control and strong-hold without stiffness or residue. Offers a strong hold that is touchably soft. Shea butter deeply moisturizes hair. The Cantu Men's collection is specifically formulated for the needs of men with wavy, curly, and coarse hair.