Made with organic oats & soybeans. Nutrition for sustained energy. It is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains. In 1990, I lived in a garage with my dog, my skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile ride with my buddy, Jay. We'd been gnawing on some other energy bars. Suddenly, despite my hunger, I couldn't take another bite. That's the moment I now call the epiphany. Two years later, after countless hours in this bar has become a reality. And the mission to create a better-tasting energy bar was accomplished. It has grown since 1990, and still the spirit of adventure that began on that ride continues to thrive each day. As the company evolves we face many choices, yet we always do our best to take care of our people, our community, and our environment. We source ingredients that are not genetically engineered. Good source of protein. No trans fats. All natural. 70% organics ingredients. 23 vitamins & minerals.