Nutrition for sustained energy. Made with organic oats & soybeans. Stow 'em in your saddlebag, backpack or desk for a tasty, nutritious boost anytime. The right balance of protein, carbohydrates and fiber to help your perform your best. No artificial anything; it's your body, you decide. High protein. No trans fats. 23 vitamins & minerals. Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains. In 1990, I lived in a garage with my dog, my skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175 mile ride with my buddy, Jay. We'd been gnawing on some other energy bars. Suddenly, despite my hunger, I couldn't take another bite. That's the moment I now call the epiphany. Two years later, after countless hours in Mom's kitchen, Clif Bar has become a reality. And the mission to create a better tasting energy bar was accomplished. Clif Bar has grown since 1990, and still the spirit of adventure that began on that ride continues to thrive each day. As the company evolves, we face many choices, yet we always do our best to take care of our people, our community, and our environment. - Gary, founder and owner of Clif Bar & Company. All natural. 70% organic ingredients. Certified organic by QAI.