A purifying infusion of botanical extracts, essential oils and minerals, this fluoride-free toothpaste helps keep your smile healthy and bright. Neem—the Ayurvedic “toothbrush”—neutralizes bacteria while cleansing and removing impurities. Baking soda and sea salt helps to reduce plaque build-up, while Australian Eco-Harvest Tea Tree Oil helps fight cavity-forming sugar acids. Leaves breath fresh and with the minty taste of Pure Wintergreen. Features Non-GMO Gluten free Does not contain SLS or fluoride Cruelty free Vegan Ingredients Calcium carbonate, glycerin (plant), purified water (aqua), melaleuca alternifolia (tea tree) leaf water, sodium lauroyl sarcosinate, carrageenan (plant), gaultheria procumbens (wintergreen) leaf oil, sodium bicarbonate (baking soda), eco-harvest melaleuca alternifolia (tea tree) leaf oil, melia azadirachta extract (neem), sea salt. Suggested Use For adults and supervised children 2 + years of age. For best results, use twice daily. Caution Keep out of reach of children under 6 years of age. If you accidentally swallow product, contact health care provider immediately.