It is purified through micro-filtration. UV lighting and reverse osmosis. No chlorine or flouride. Enhanced with pure minerals. Restructured through ionic separation. Silky smooth taste. Hydrates better. Electrolyte infused. Best available pH at 9.5. Convenient and portable in BPA and Phthalate free recyclable bottles. Essential Water is source independent. Can be produced anywhere in the world there is a water supply making it sustainable and reducing carbon footprint. Great New Look.