Medium, flexible hold with a matte finish Delivers a soft, lived-in look Controls frizz & flyaways For short & medium length hair Apply wet or dry Product Description A versatile creamy wax that molds hair and creates a flexible, medium hold with a matte finish. Rub a small amount between palms and work through hair, damp or dry. Brand Story GO247 is a professional men's grooming collection, expertly formulated, offering a range of hair and body essentials to help every man create his own style.