Purpose
: Straightening, Holding, Moisturizing, Smoothing
Hold Strength
: Extra Strong Hold
Sustainability
: Cruelty-free
Introducing the next generation of pure styling. Pure clean is our first naturally-derived styling line with acacia gum for 24-hour, pure performance and ultra-clean hold whatever your style. A 98% naturally-derived styling gel for extra strong hold, all day, with zero flaking or residue. Acacia gum is used around the world for its natural holding properties. These naturally-derived formulas provide ultra-clean hold and pure styling performance.