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Joico Color Endure Violet Shampoo, 10.1 Ounce

Rated 4.5 out of 5 stars
1,158 reviews
Size 10.1 oz
Deal: 20% off your first order
Save 20%, up to $20, off your first order with code SEPTSAVE19. Expires Sep 29, 2019. Exclusions apply. See Terms.
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About this product

  • Violet shampoo that cleanses and maintains the hue of cool blond - highlighted
  • What it does:
  • Neutralizes unwanted yellow or brassy tones with a high level of violet dye.
  • This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.