The Just Potent Turmeric Curcumin is a patented all-natural turmeric curcumin, clinically proven to safely deliver 5-6 times more absorption than leading enhanced (95% curcuminoid) turmeric supplements. The Just Potent Turmeric Curcumin delivers at least 45-50% curcuminoids and over 200 beneficial turmeric root nutrients with the highest possible absorption. At the core of our main ingredient is a patented process (non-chemical by the way) in which critical turmeric root nutrients are standardized and blended back together within a natural turmeric matrix. This multi-stage process creates an excellent dual-phase polar/non-polar emulsion that can pass through the lipid membrane. This process gives the Just Potent Turmeric Curcumin an UNPRECENDETED BIOAVAILABLITY / ABSORPTION.