Certified 100% Organic by Quality Assurance International (QAI) and approved Organic by the USDA Never bleached Never Bromated America's finest flour since 1790 King Arthur Flour is a 100% Employee-Owned Company King Arthur Flour is a founding B Corporation Size : 2 Pound Flour this good doesn't happen by accident. It's the result of attention to detail, consistency in milling, and our desire to ensure that each and every one of you has the very best baking experience possible. For classic robust whole wheat flavor, with all the nutritional benefits of a whole-grain flour, King Arthur Premium whole wheat flourAmerica's top-selling whole wheat floursimply can't be beat. This flour, in both regular and organic versions, is ideal for all your recipes calling for whole wheat. For those who embrace whole wheat, with its rich flavor and dark color, this flour is the perfect choice.