With L'Oreal Feria%2C what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified%2C brilliant results. Inspired by fashion%2C Feria offers a twist on the traditional and gives edgy hair color - from bright red%2C platinum blonde%2C rose gold%2C metallic brown%2C to blue black hair color%2C these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold%2C head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.