Foamy stuff. It's just one of those things that everybody likes. Kind of like marshmallows and puppies, but without all the calories and obedience classes. So pump, lather, smile and the next thing you know your hands are soft and clean. Whats not to love? Especially when the formula is naturally derived and contains no dirty ingredients. Since It's not practical to call it quits on reality and retreat to Windermere Island, consider this your temporary solution. Your 15-second escape. Your oasis in a desert of routine. Surrender to the scent of cool, cascading water lily + sandalwood.