Made with smart, natural ingredients for a radiant smile! For a radiant smile and brilliantly whiter teeth! The combination of activated charcoal derived from coconut shells and bentonite gently cleans, polishes and whitens the teeth. Suitable for those suffering from tooth sensitivity. A fluoride-free formula with anti-inflammatory properties. Application: Apply a generous amount of activated charcoal toothpaste on your toothbrush. Brush your teeth thoroughly for two minutes, then spit it out. Rinse your mouth and your toothbrush. Brush away any leftover residue with your clean toothbrush, then floss. For best results, prior to using, brush with My Magic Mud Activated Charcoal Toothpowder for extra whitening and a deeper clean. Note: Can replace your conventional toothpaste.