My Magic Mud Whitening Toothpaste is the first toothpaste to combine activated coconut shell charcoal and bentonite clay. It is made with smart and wholesome ingredients and is completely fluoride-free and non-GMO. What is activated charcoal tooth paste? Because it really works, and the benefits of activated charcoal have been well known for ages. Activated charcoal removes plaque, toxins that cause bad breath, and teeth stains through a process called adsorption where these unwanted elements adhere to the porous surface of the charcoal. The result is a dentist-like clean, and a brighter and whiter smile! Directions Apply a generous amount of activated charcoal toothpaste on your toothbrush. Brush your teeth thoroughly for two minutes, then spit it out. Rinse your mouth and your toothbrush. Brush away any leftover residue with your clean toothbrush, then floss. For best results, prior to using, brush with My Magic Mud Activated Charcoal Tooth powder for extra whitening and a deeper clean.