The artisan flour blend is a multi-purpose flour blend that can be used in most recipes cup for cup. Make great tasting cookies, cupcakes, muffins, bread, cake and more. Pamela's Products top selling wheat-free and gluten-free baking mixes have been selling for nearly 25 years and have become a pantry staple. Pamela's baking mixes are known for their great taste, simple ingredients, ease of use and versatility.