Experience the gold standard in moisture with Pantene pro-v gold series hydrating Butter-Creme. Thoughtfully developed by scientists and perfected by stylists, every tube of our sulfate-free and dye-free Butter-Creme is infused with argan oil and melts into wet or dry hair. It provides 72 hours of moisturization and is perfect for both curly and straight hairstyles. Also try Pantene pro-v gold series moisture boost shampoo and conditioner system from the gold series collection, for optimal hair health.