Build impressive body with Peter Lamas Rice Volumizing Shampoo. This gentle daily shampoo lifts flat hair with rice starch, maltodextrin and panthenol, or vitamin B5. The formula penetrates each hair shaft to thicken and fortify, giving it lasting volume and shine. Avocado oil nourishes hair with rich hydration, while rice amino acids, vitamin E and jojoba extract help repair split ends. A protective blend of rice proteins and rose hips leaves you with naturally fuller-looking hair. Free of sulfates, parabens and gluten; vegan Strengthens hair without weighing it down Repairs split ends and damage Take your style to new heights with Peter Lamas Rice Volumizing Shampoo.