A sulfate-free concentrated hydrating daily shampoo. Produces a rich foam that gently cleanses hair without stripping color. Contains an exclusive AntiFadeComplex that maximizes color retention. Delivers intense moisture without weighing hair down. Provides concentrated natural conditioning. Infused with a refreshing fragrance that awakens the senses. Leaves hair supple sleek & shiny with vibrant color. Perfect for dry color-treated hair.