Artificial Spicy Chicken Flavor Ramen Original, also known as "Buldak", is the global no.1 selling product throughout the world. What differenciates "Buldak" from any other ramen is that "Buldak" has stir-fried noodles, flavored with original hot chicken sauce, sesame seeds, and grilled seaweed flakes. They all add up to elicit deliciously spicy flavor just to the level where not only spciy-lovers but also everyone can enjoy and savor "Buldak". In terms of marketing, "Buldak" has been able to establish an exceptional brand position with consumer-driven marketing - consumers have been constantly advertising and exposing the product through social media like YouTube, Tiktok, and Instagram. For instance, members of BTS recently went live streaming just to show their Buldak "Mukbang" (Korean term used to describe social media streamings that are dedicated to food eating), simply because they enjoy "Buldak" and wanted to share with their fans. These types of consumer-driven marketing on social media are therefore directly related to the global popularity and sales of "Buldak", resulting in #1 ramen export in Korea. Another key feature of the product that is advertised though media is that there are a number of recipies to enjoy "Buldak" series. For instance, one way consumers enjoy "Buldak" is to add a boiled egg, dumplings, and rice cakes to make it a fine meal.