After washing and drying beard, apply a few drops to fingertips and massage into beard from root to ends. For thick, coarse hair apply more. For best results, cleanse first with SheaMoisture Men's Beard Wash. Maracuja infused Shea Oil helps soften & conditioner. Look good & smell great. Moisturize and soften. SheaMoisture Men's Beard Conditioning Oil absorbs quickly to soften and condition full beards, while restoring moisture to dry facial skin. SheaMoisture's premium natural ingredients help soften, condition and style facial hair and leaving beards scruff-free.