Gives a burst of energetic fun for cats. It is 100% organic, safe, pure and potent. Smartykat products are principally made from recycled, reclaimed, renewable and certified organic materials. Cats in the wild get all the stimulation they need from tracking down prey, but indoor kitties might need some motivation to bring out their hunting instincts. A pinch of this irresistible catnip goes a long way. Sprinkle it on scratchers and your cat’s favorite toys to spark a round of playful exercise.