Fluoride Free Whitening Toothpaste brightens teeth 273% more effectively than the leading national brand. Whitens: Calprox safely lifts surface stains such as coffee, tea, tobacco, red wine and other stains without harsh abrasives or the risk of sensitivity. Maintains and enhances the vibrancy of professionally bleached teeth. Restores bonding, caps, veneers and dentures to their original whiteness. Freshens: Sodium Bicarbonate provides long-lasting germicidal protection for fresher breath. Strengthens: The combination of Calcium, Phosphates and Magnesium re-mineralizes tooth enamel.