Created by Dr. Irwin Smigel, world-renowned "Father of Aesthetic Dentistry". Contains the unprecedented science behind supersmile, Calprox, a proprietary formula of encapsulated calcium peroxide and minerals. Calprox gently and effectively removes the sticky bio-film from teeth, to which plaque, bacteria and stains adhere, without the risk of sensitivity. Inhibits plaque 10X better than leading plaque-removing toothpastes*. 75% less abrasive than limit set by the ADA*. Best-selling formula safely and effectively lifts surface stains such as coffee, tea, tobacco and red wine without harsh abrasives. Contains calcium, magnesium, phosphates and fluoride which remineralize and restore enamel and fight cavities. Restores bonded teeth, veneers, caps, dentures to their original shade. Just brush and whiten. Free of silica, parabens, sulfates, known allergens, animal by-products and BPA.