The Art of Shaving Pre-Shave Gel helps prepare your beard hair for a clean, close shave. This hybrid Pre-Shave Gel was specially formulated for use with our Power Brush. The hydrating gel creates a thin layer of protection on your face and neck. Contains emollients to increase glide, helps reduce tug and pull during your shave. Activated by the Power Brush, the white gel turns clear while preparing the beard hair. Use for 1-2 minutes over face and neck for optimal results. Features: Lightweight emollients and glycerin Touch of Shea Butter Water-based, non-comedogenic formula Unscented, free from synthetic dyes and alcohol Benefits: Lightweight emollients and glycerin provide glide for decreased tug and pull during the shave. Touch of Shea Butter provides light moisture to keep skin hydrated during the shave. Water-based formula stays on during the shave and washes off easily leaving no residue on freshly shaven skin. Pre-Shave Gel color transition allows you to see that you've used the brush for optimal preparation.