No alcohol. No artificial flavors or colors. Powered by nature. Proven by science. Reduces & prevents bleeding gums. Protects against gingivitis. Gums bleeding? Try this. It's proven to treat bleeding gums. The Natural Dentist was created by a dentist to provide effective oral care for his patients' teeth and gums. Because our products are formulated with a scientific blend of natural ingredients, you don't have to choose between natural and effective. Reduces and prevents bleeding gums. Protects against gingivitis. Reduces plaque. Freshens breath. Cruelty-free product. Made in the USA.