Tide Advanced Power OXI liquid laundry detergent has extra stain removal for your whites and colors. It is formulated with built-in pre-treaters to help remove tough stains, and is now more concentrated to provide more stain removal and freshness and less water*. From America's #1 Trusted Detergent Brand,** to cover your many laundry needs. Also try our small but powerful Tide PODS laundry pacs.Measure your loads with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.* vs. previous formula** Tide is Consumers' #1 Trusted laundry detergent brand in Readers Digest survey