"Tide Ultra OXI liquid laundry detergent provides 10X cleaning power* with built-in pre-treaters to remove even the toughest stains. It is now more concentrated to provide more stain removal and freshness and less water**. From America’s #1 detergent,*** to cover your many laundry needs. Also try our small but powerful Tide PODS laundry pacs. Measure your loads with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer. * stain removal using 1 dose of Tide Ultra OXI liquid vs. 10 doses of the leading bargain liquid detergent, base variant. ** vs. previous formula. *** based on sales". CONTAINS NO PHOSPHATE. Tide OXI liquid laundry detergent has 10X cleaning power vs. the leading bargain liquid detergent. Built-in pre-treaters to remove even the toughest stains. With a more concentrated formula, you get more cleaning agents and less water in every drop. *vs. previous formula. Tide Power + Ultra OXI.