TropiClean Whitening Shampoo is made especially to brighten your dogs coat. Coconuts, palm extracts and other tropical ingredients insure a mild PH balanced product. Safe for your pet and your environment. It’s not only great for white fur, it contains protein that also helps to naturally highlight all coat colors, making it a good choice also for tricolor coats. This soap-free product features awapuhi (a plant from the ginger family) and blueberry work to enhance the color, while oatmeal and vitamin E cleanse and moisturize the skin and fur, leaving your pet snuggly soft and smelling great. Key Benefits Made for pets with white coats but works well on tricolor coats, too. Awapuhi and blueberry help to naturally enhance all colors. Soap-free shampoo designed to not affect flea treatments. Enriched with oatmeal to help prevent dry skin. Gently cleanses and conditions the skin and coat.