Zicam is completely different from most other cold remedies because it actually shortens colds versus just temporarily relieving symptoms. These quick-dissolve tablets, made with a proprietary zinc formulation, are clinically proven to shorten a cold when taken at the first sign. Clinically proven to shorten your cold when taken at the first sign#1 Zinc oral cold remedy brand*Great tasting, Homeopathic remedy with Zinc formulaNon-drowsy, non-habit forming Free of artificial dyes and sugar free *Claims based on traditional homeopathic practice, not accepted medical evidence. Not FDA evaluated.