Contains 1 - 4oz tube of activated charcoal fluoride free whitening toothpaste. The activated charcoal works to polish and clean, whiten, remove surface stains and freshen breath. Hello is also vegan and never tested on animals (Leaping Bunny Certified and PETA recognized). Brush and greet freely. Fluoride free. Sls free. Judgmint free. Say hello to naturally friendly activated charcoal fluoride free whitening toothpaste. This black paste is thoughtfully formulated with high quality ingredients like fresh mint, coconut oil, Xylitol and activated Charcoal (made from sustainable bamboo) that whiten naturally and gently without peroxide.