The Goldwell Topchic activating cream developer lotion is an essential tool for permanent and semi-permanent hair dyes. Characteristics: acts as an oxidising agent when dyeing hair extends colour intensity has a long-lasting effect thanks to the stabilisers How to use: Follow the instructions included. Only for professional use. Goldwell professional hair care turns all the creative dreams of hairdressers and their clients into reality. Since 1948, Goldwell has been offering a comprehensive line of salon-quality hair care and hairstyling as well as groundbreaking innovations in the hairdressing industry. The wide product portfolio, top-quality training programs and expertise make Goldwell one of the best in their field. Every year, the brand introduces new lines and leads the way in hairstyling and fashion trends inspired by renowned stylists. All Goldwell products are great at helping hairdressers around the globe create their best styles. However, they’re also fantastic for home use, so you can enjoy looking fabulous every day without going to the salon. Whether you choose a Goldwell shampoo for healthy and glossy hair, one of their styling products or a Goldwell hair dye, the results will always be perfect.