Use EverPure Blonde Shampoo + Conditioner regularly to cleanse, brighten, and condition your blonde. How To Use Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Blonde conditioner. Use EverPure Blonde Shade Reviving Treatment once weekly. EverPure Blonde shampoo with iris balances blonde hair and neutralizes brassiness in just 1 use*. Deeply hydrates over-processed hair for pure shine and a soft, luxurious touch. Our shampoo for blonde hair is especially gentle on color. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. Experience a purely sensorial lush, luxurious lather and a fresh aromatic fragrance that blooms. Ever, our original 100% sulfate-free haircare. Pure respect for your hair.