This Victor Allen's Coffee is mild, smooth and sure to please in every sip. Great coffee starts with passion, the very best beans and pride. Victor Allen's Coffee finds the finest 100% Arabic beans from all regions of the world. The roast masters carefully coax out their unique flavors one batch at a time. Since 1979, Victor Allen's Coffee has been proud to bring you high-quality, roaster-fresh perfection. A classic coffee that is mild, smooth, and sure to please in every sip.